Southwest Takes Steps to Get Cozy in Denver

Southwest Airlines has done a great job reaching out to the communities that they fly through. Denver did not used to be such a big hub for Southwest. In the past five years they have expanded from 13 daily nonstop flights to three locations to 159 daily nonstop flights to 51 locations. I cannot believe how big of a change the Denver airport has had recently. Southwest has put in a lot of efforts to be involved in the Denver community. This is not the first time they have done this in places where they fly through but Denver has outdone them all. In just the last two years Southwest Airlines has built the Southwest Porch, Southwest Rink at Skyline Park, and now the newest addition Southwest Court at Skyline Park.

All of these efforts are in large part a way to provide an incentive to people that are in the Mile High Club. It is an honor to be in the club and Southwest wants to reward them for their dedication to the airline. It has become easy for Southwest frequent flyers to find easy activities to do while visiting Denver. Southwest Airlines has a close connection to Denver through the Denver Nuggets, Red Rock Amphitheater, Denver’s Road Home and other common community activities in the city. Southwest makes it a priority to show their gratitude toward Denver and their close partnership with Downtown Denver. This is a great form of communication to the public in the Denver area and for Southwest Airlines in general. They create a positive environment and treat their dedicated customers with respect. I hope it continues like that in the future!

Photo Credit: ladybugbkt

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The Beauty of Internships

As a college student, I think that internships hold more value than any other type of job. We are not taught how to have a job. We are not taught exactly what we are going to do after college. These types of things are found through working in different jobs and getting experiences that can show one the things they like and do not like. Internships prove that point exactly.

If you do not test out the waters before jumping into a job, there is a high chance that you will not like the job. I do agree that being open minded for our first job is important. The Intern Queen gives students opportunities that they would otherwise not be able to find. Connections are key and if you are lucky enough to have one then utilizing it is crucial.

I once heard from someone that when it comes to keeping in touch with professionals, it is important to always be “pleasantly persistent.” This means that when you are contacting someone in a company and they do not respond, to just be pleasantly persistent. This avoids both parties thinking that the other has forgotten about them. I found that most executives and professionals have their emails flooded by the hour and it is important to bring your name up to the top of their email list.

Internships are sometimes a good indicator for a job that one would like to have in the future. In this case, that person should feel as though the hit the jackpot. They should definitely keep in touch as much as they can with the people that they worked with and hope for a job offer at the time of graduation.

Internqueen.com holds a boat load of information that gives opportunities to students in need of a little assistance finding that perfect internship for them. Thank you!

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Disney Gives a Big Tribute

Disney is honoring Steve Jobs in their upcoming movie, “John Carter”. The movie is coming out next Friday and taking a big step to dedicating their film to Steve Jobs. He was a big part of the company over the past couple of decades and sat as a board member. Jobs has yet to be honored due to the lack of Disney and Pixar movies released since his passing. It is a subject that no one wants to approach because of the huge hole that both companies feel.

It is hard to honor someone that has done so much in his lifetime. He left this earth too early and is now being honored by the respectable movie conglomerates, Disney and Pixar. Both of these companies work very closely with one another and have a bond that is intertwined through people such as Steve Jobs. Jobs was a huge component to Disney but actually owned Pixar. Disney had to discuss the honoring of Jobs before having it be approved because Pixar has the closer connection to him because of his ownership of Pixar.

The death of anyone is tough and it is tough to actually face the fact that someone who left such a big mark here is now gone. Pixar has a couple of movies that are coming out in the next sixth months and his closest friends did not want too much time to pass without publicly honoring Jobs. He will be honored for the next many movies but “John Carter” is the first one.

Thank you Steve Jobs for all that you have done in your lifetime. It really is inspirational and your memory lives on.

Photo Credit: indigo_girl

Make Sure Your CEO Isn’t Digging a Hole

The article, “CEO Communications: Five Phrases That Signal ‘BS'” shows a lot of insight to the tactics that CEO of companies should follow. I believe that it is very true to be as trustworthy to the public because without them, the company would most likely not survive. Survival is key in the corporate life. It is a natural instinct to not shop somewhere if you know that they epopel that work for that company are not trustworthy. It is only human nature. This article gives good insight into the ways that people are able to find faulty CEO’s.  The article links to a website called the 10 company. This website gives aid to companies to transform their companies into an honorable space that ensures executives are taking the time to use their strategies to be accountable always.

I am interested to know the financial decrease in revenue if a CEO is found to be at fault. The communications crisis team has a short time period to make sure it is all solved in a proper way and if that time frame is missed, they are potentially in a lot of danger. I have learned throughout my public relations classes at the University of Oregon to always tell the truth and tell it fast to avoid any more issue.

I would hold a little more trust in someone if they told me the true story from the beginning rather than after the fact. I found that the line stating, “This deal is a win-win.” seems slimy and too confident to make such a rash statement before being completely positive about the result of the deal. To me it shows overconfidence and gives a sense of discomfort to the consumer.

CEO’s are the face of the company and have to make sure they are balancing confidence with reality. It is great to be able to tell the good news without people doubting you! No one wants a CEO who cries wolf!

Photo Credit: Pop Weasle 

Little Blue Box

The little blue box is infamous for its timeless jewelry. Tiffany & Co. has done an unseen job working its way to the top of the jewelry industry. It is definitely one of the most well known jewelers in the country. Everyone knows Tiffany’s and respects it. The jewelry is not ostentatious and instead is simple and beautiful. It is a gift that most girls dream of getting from a friend, parent, spouse or anyone special. Tiffany’s does a great job providing opportunities for other people in the fashion industry.

As the 2012 Academy Awards® approached, Tiffany & Co. changed their subdue ways and enlisted Rachel Zoe to design the windows at their flagship stores. These stores included New York City, Beverly Hills, Hong Kong, Singapore, London, and Tokyo. The windows were to be themed Hollywood glamour from the 1930s and 1970s. Each one of the five decades were represented in separate windows through Tiffany jewels that shined light on the glamour from that time.

Tiffany & Co. did a great job communicating with the public about such an iconic event. Artists such as Andy Warhol have been involved in decorating windows at Tiffany’s in the past. They worked alongside an event that millions of people watch yearly. The Academy Awards are a prestigious event that are only held once a year and Tiffany’s did a great job holding a strong presence there. I think having a signature look through Hollywood over the decades is another way to acknowledge their respect for the Academy Awards.

They created a Rachel Zoe Twitter feed on the day of the Academy Awards for a direct line to the Tiffany Brand. This not only highlights Tiffany’s but also Rachel Zoe and the Academy Awards. It was a smart move by Tiffany’s all around!

Tommy Grows For Good

Tommy Bahama simultaneously joined forces with the Garden of Hope and Courage located in Naples, Florida. This nonprofit organization was finalized in 2004 after 14 years of preparation. Jan Emfield, wife of cofounder Bob Emfield, had a vision for this garden after being diagnosed with breast cancer. Jan would sit outside and write in her journal while enjoying the outdoors. It brought a sense of peace over her and she decided that others had to find this same feeling. She went into remission for four years and in that time seriously started to plan this beautiful garden. This garden is aimed to help others that have been targeted with a life threatening condition such as the one that she was diagnosed with. The garden is full of ponds, gardens and sculptures that offer a sense of peace to the people that are visitors to the garden.

I think that Tommy Bahama is doing a great job becoming an integral part of reaching out to a close member of the community in Naples. They have a special connection to the Garden of Hope and Courage and it is nice to see that. I like to see the efforts that Tommy Bahama is putting into raising money for a great cause.

The Garden of Hope and Courage was a creation that is meant to take the patients away from reality for a short amount of time. It is supposed to inspire hope and courage in the cancer fighters. Those are two feelings that could have a strong influence in the fight that one has against cancer. Relief from the hospital is a crucial element to take ones mind out of that setting and into a beautiful setting that has so much to offer. The foundation is aimed to help created awareness of the illness, to provide information about early detection and treatment and to raise money for extended cancer research.

Tommy Bahama is committed to raising awareness for this beautiful creation that Jan Emfield made possible before passing away. Every season Tommy Bahama designates a shirt to the foundation. A piece of the proceeds from the shirt go to the Garden of Hope and Courage foundation.

Photo Credit: Sarah Korf


M.A.C. Attack

M.A.C. has introduced a new line of cosmetics to raise money and awareness for HIV Aids. It is called the M.A.C. AIDS Fund. Every cent of each lipstick and lipgloss goes directly to the fund. Ricky Martin and Nicki Minaj are the new spokespeople for the fund and hope to spread awareness of HIV Aids. Both of these individuals are famous singers. They definitely are able to promote this cause with respect. If people respect the campaign, then they will be more inclined to participate in it.

Nicki Minaj and Ricky Martin are supporting a campaign that has been around for close to twenty five years. This campaign has raised millions of dollars for a cause that is currently cureless. When the campaign started, the awareness and support for HIV Aids was low and not really respected. People associated the disease with the homosexual population and looked the other way instead of putting efforts into helping prevent the disease. M.A.C. has chosen these two representatives to increase their presence in the cosmetic world. They use this tactic to create awareness to the issue at hand as well as bringing more interest in their products. This method is commonly used by industries to create attention on their products and proving that their company is the most prominent and well trusted.

Times are a lot different now and a large portion of our population respect this issue and want to help support it. This issue is not just focused on HIV Aids in America but also in other countries. There are two countries that have a strong correlation with poverty and HIV Aids; South Africa and the Caribbean. In the next couple of years the campaign will be strongly associated with these other countries and hopefully raise awareness for the disease.

Nicki Minaj and Ricky Martin are proud sponsors of the M.A.C. Aids Fund. They are committed to help and hope that the funds raised will help with the issue and make a change. Change is always the desirable outcome. That is what we aim for.

Photo Credit: Laughing Squid 

The Hoverers

As the times change, people have started to develop some stereotypes of the millennial generation. I am in that generation and can vow that some of the stereotypes are true about the generation I have grown up in. We have grown up with different family values than the generations before us. The millennial’s are focused on the media and technology. This is a true disadvantage in most cases because the typical age of professionals that will be interviewing my generation for future jobs is in the older age category(Generation X and Y). They grew up in a much more independent era that did not depend on technology and instant satisfaction.

It is interesting that businesses are thinking that they might need to start catering towards the parents to get on the good side of the young professionals that are applying for most entry level jobs these days. I cannot decide if that is just giving in to the negative stereotypes that my generation has. I would say that most people currently in the 18-25 age range know this stereotype and are well aware of it. If one was smart they would do everything they can to fight against it. It is a much better decision to go with the flow of the person that is interviewing them rather than vise versa.

Another aspect to this theory that could be interesting to think about is the fact that a lot of these professionals that are interviewing my generation for jobs would most likely have kids the same age as us. They must know what it is like to raise kids in this era of technology. Everything is handed to us a lot easier than it used to be. Computers have been a life saver and a life changer. They have changed almost everything about the way things are done in the business world now. That could be a huge component of why the “helicopter parents” are more apparent now because they are worried their children aren’t going to try as hard at reaching their potential.

Photo Credit: ZaCky

Sneaky Seating

Ever wonder if you could find that special someone on your next flight? Now it is possible with KLM Royal Dutch Airlines! They have made it possible for people to link their website through Facebook and LinkedIn profiles. Privacy has been breached in a whole new way. Although one has a decision whether to show their picture and provide the airlines and the other passengers on the flight with this information, it still seems odd to make it public.

KLM Royal Dutch Airlines is the first airline company to participate in this social media networking into their seat selection. They have been involved in other campaigns such as “Fly2Miami” and “KLM Live Reply” promotions in the past. These promotions were through Twitter and other social media sites. This new service is called, “Meet & Seat”. It is only being used for a few international flights from Amsterdam, San Francisco, New York and São Paulo. The program will soon expand through other airlines and other locations but for now it is just being tested out in only a few international airports.

It works very simply and is made available 90 days before the flights original departure. Once you have entered your information in the “Manage My Booking” tab in your reservation then each passenger is alerted after anyone else inputs their information in the system. It is simple and works very proficiently. It gives people the opportunity to pick their spots as if they were participating in an online dating website. Although that is not the reason for this new service, it can prevent issues between passengers if the passenger chose their seat based upon a Facebook or LinkedIn profile.

KLM Royal Dutch Airlines has a strong social media presence. This new “Meet & Seat” campaign has clearly laid out the privacy precautions. People are clearly told that their information is only available for people on the flight and will be erased 48 hours after departure. There is no third parties involved, it is just KLM Royal Dutch Airlines that has any access to the information. It is a fun new way to meet people! Get going already and “Meet & Seat”!

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Toms New Crush On The USA

Toms Shoes has become a phenomenon throughout the nation over the past six years. After the founder, Black Mycoskie, saw the hardships that children in Argentina were facing, he decided that he needed to do something to help them. The next year he traveled back to Argentina with 10,000 pairs of shoes for the children there. This prompted the start of the One for One movement. Toms originally only gave shoes to 20 communities in countries such as Africa, China, South America and now has expanded into our very own country. The USA now is able to participate in the One for One campaign. Nearly half of the Native American children in the United States live in a state of poverty. This group of Native American people in America are considered some of the poorest minorities in the United States.

Toms has spent about a year working with the National Relief Charities learning more about the Native American reservation population and their need for shoes. Many of the families that are living on the reservations are in rural, isolated communities. They struggle to obtain fresh food, health care, jobs, and other basic supplies such as clothing. Their everyday commute can take up to three hours. “The shoes we give to these children are sometimes the first pair of well-fitting shoes they’ve ever owned. New shoes give them confidence in school, something echoed by our Giving Partners abroad.”

This opportunity that Toms is taking to help children in the USA is opening a new door to the foundation. Toms has also expanded to eyewear as well as shoes. The expansion is reaching new levels. More people find out about Toms every day and it has really impacted the world in more than one way. Toms Shoes does a great job looking for the best opportunity to show their strong presence in the industry. Taking part in such large donations and impacting the world really puts Toms on top for a fashion company who turns most of their profit and revenue to a good cause. Who knows what will be next?

Photo Credit: mrsdkrebs