M.A.C. has introduced a new line of cosmetics to raise money and awareness for HIV Aids. It is called the M.A.C. AIDS Fund. Every cent of each lipstick and lipgloss goes directly to the fund. Ricky Martin and Nicki Minaj are the new spokespeople for the fund and hope to spread awareness of HIV Aids. Both of these individuals are famous singers. They definitely are able to promote this cause with respect. If people respect the campaign, then they will be more inclined to participate in it.
Nicki Minaj and Ricky Martin are supporting a campaign that has been around for close to twenty five years. This campaign has raised millions of dollars for a cause that is currently cureless. When the campaign started, the awareness and support for HIV Aids was low and not really respected. People associated the disease with the homosexual population and looked the other way instead of putting efforts into helping prevent the disease. M.A.C. has chosen these two representatives to increase their presence in the cosmetic world. They use this tactic to create awareness to the issue at hand as well as bringing more interest in their products. This method is commonly used by industries to create attention on their products and proving that their company is the most prominent and well trusted.
Times are a lot different now and a large portion of our population respect this issue and want to help support it. This issue is not just focused on HIV Aids in America but also in other countries. There are two countries that have a strong correlation with poverty and HIV Aids; South Africa and the Caribbean. In the next couple of years the campaign will be strongly associated with these other countries and hopefully raise awareness for the disease.
Nicki Minaj and Ricky Martin are proud sponsors of the M.A.C. Aids Fund. They are committed to help and hope that the funds raised will help with the issue and make a change. Change is always the desirable outcome. That is what we aim for.
Photo Credit: Laughing Squid