Little Blue Box

The little blue box is infamous for its timeless jewelry. Tiffany & Co. has done an unseen job working its way to the top of the jewelry industry. It is definitely one of the most well known jewelers in the country. Everyone knows Tiffany’s and respects it. The jewelry is not ostentatious and instead is simple and beautiful. It is a gift that most girls dream of getting from a friend, parent, spouse or anyone special. Tiffany’s does a great job providing opportunities for other people in the fashion industry.

As the 2012 Academy Awards® approached, Tiffany & Co. changed their subdue ways and enlisted Rachel Zoe to design the windows at their flagship stores. These stores included New York City, Beverly Hills, Hong Kong, Singapore, London, and Tokyo. The windows were to be themed Hollywood glamour from the 1930s and 1970s. Each one of the five decades were represented in separate windows through Tiffany jewels that shined light on the glamour from that time.

Tiffany & Co. did a great job communicating with the public about such an iconic event. Artists such as Andy Warhol have been involved in decorating windows at Tiffany’s in the past. They worked alongside an event that millions of people watch yearly. The Academy Awards are a prestigious event that are only held once a year and Tiffany’s did a great job holding a strong presence there. I think having a signature look through Hollywood over the decades is another way to acknowledge their respect for the Academy Awards.

They created a Rachel Zoe Twitter feed on the day of the Academy Awards for a direct line to the Tiffany Brand. This not only highlights Tiffany’s but also Rachel Zoe and the Academy Awards. It was a smart move by Tiffany’s all around!


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